Tiggers Nursery - Tone of voice

Brand voice and tone guide for tigger’s nurseries

Brand voice and tone guide for tigger’s nurseries

Personality Tigger’s Nurseries is a passionate, mission-driven brand focused on providing exceptional learning experiences. As their goal is to cultivate curiosity, their overall brand presence is aspirational, creative, and exemplary of their creative approach. All copy should have a welcoming yet confident vibe and be able to express their ethos and unique offerings.

Characteristics Here is the Tigger’s brand personality in terms of where they fall on the spectrum for various characteristics.

Simple

Neutral

Intricate

Fun

Neutral

Serious

Grey

Neutral

Colourful

Modern

Neutral

Classic

Conservative

Neutral

Extravagant

Sporty

Neutral

Elegant

Approachable

Neutral

Authoritative

Extreme

Neutral

Safe

Necessary

Neutral

Luxurious

Cautious

Neutral

Passionate

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Predictable

Neutral

Dynamic

Reserved

Neutral

Wild

Down-to-Earth Neutral

Spectacular

Relatable

Neutral

Impressive

This Not That Tigger’s Nurseries’ voice is: • Aspirational but not lofty • Authoritative but not condescending • Inspirational but not dreamy • Direct but not pushy • Descriptive but not sterile

VOICE

Tigger’s Nurseries’ voice is harmonious, descriptive, and straighforward. Even when they discuss their aspirational, conceptual services, they maintain a relatable, immersive style, all designed to promote clarity while demonstrating confidence.

Six Dimensions of Voice Tigger’s Nurseries’ voice is:

Funny

Serious

x

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Calm

Vivacious

x

Matter-of-Fact

Enthusiastic

x

Authoritative

Deferential

x

Sympathetic

Dominating

x

Succinct

Verbose

x

Tone When speaking to parents, Tigger’s Nurseries’ brand tone is descrip ti ve and confident, yet inspiring and relatable. We want to get them talking to us while s ti ll expressing our competence. We’re hoping to educate them on the Curiosity Approach and mo ti vate them to enrol their children.

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Tigger’s Nurseries’ tone is: • Didactic yet not imposing • Confident yet not arrogant • Declarative more than inquisitive

The Six Dimensions of Tone Tigger’s Nurseries’ tone is:

Formal

Casual

Customers/ Clients Staff Stakeholders/ Investors

x

Conversational

Captivating

Customers/ Clients

x

x

Staff

Stakeholders /Investors

x

Inquisitive

Declarative

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Customers/ Clients

x

x

Staff

Stakeholders /Investors

x

Didactic

Persuasive

Customers/ Clients

x

x

Staff

Stakeholders /Investors

x

Irreverent

Respefcful

Customers/ Clients

x

x

Staff

Stakeholders /Investors

x

Voluble

Measured

Customers/ Clients

x

x

Staff

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Stakeholders /Investors

x

Tone Words (Instead of… use this…)

Instead of...

Use this...

Work

Strive

Include

Incorporate

Focus

Emphasis

Incredible

Wonderful

Change

Transform

Offer

Provide

Learn

Discover

Deliver

Achieve

Promote

Encourage

Brand Voice and Tone Guide for Tigger’s Nurseries

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