Tiggers Nursery - Tone of voice

Brand voice and tone guide for tigger’s nurseries

Personality Tigger’s Nurseries is a passionate, mission-driven brand focused on providing exceptional learning experiences. As their goal is to cultivate curiosity, their overall brand presence is aspirational, creative, and exemplary of their creative approach. All copy should have a welcoming yet confident vibe and be able to express their ethos and unique offerings.

Characteristics Here is the Tigger’s brand personality in terms of where they fall on the spectrum for various characteristics.

Simple

Neutral

Intricate

Fun

Neutral

Serious

Grey

Neutral

Colourful

Modern

Neutral

Classic

Conservative

Neutral

Extravagant

Sporty

Neutral

Elegant

Approachable

Neutral

Authoritative

Extreme

Neutral

Safe

Necessary

Neutral

Luxurious

Cautious

Neutral

Passionate

Brand Voice and Tone Guide for Tigger’s Nurseries

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