The Marwood Group Google Analytics April report updated

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Website breakdown

The Marwood Group website has experienced an in ux of new users since the new site launched at the start of February. As per our last report in March, there has been low bounce rates on mainly the product pages. This would indicate users are looking at the product pages then moving onto other site pages - which is great! However, in order to encourage users to complete their journey, by getting in touch with you at Marwood, we would suggest a ‘call to action’ (such as a button at the bottom of each product page) so that users can contact you directly from the product pages. Additionally, we suggest taking advantage of Google Analytics' features further by setting conversion goals. These goals could be anything from a requesting a brochure or lling out the contact form. Whatever you would like to set as a users ‘end of journey’ can be set - this will also help understand bounce rates as you can track where users end up.

Social media breakdown

As for social media, the audiences on Facebook, Twitter and Linkedin seem to be responding very positively to your social posts, with Linkedin showing the highest amount of engagement last month.

We think it would be a good idea to consider more visual options in the future across all platforms. For example, we suggest more posts in general and experimenting with simple animations and gifs as this can boost your social media engagement. Finally, we also suggest investing in blogs. Blogs will drive tra c to your website through SEO and promotion of social media. We can take care of this for you and will send over SEO researched blog topic titles (to approve) and then we will write a blog each month.

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