The Marwood Group Google Analytics April report updated

The Marwood Group - Google Analytics report April 2021

thecreationlab.co.uk | 0800 644 7070

Sessions - Last month

This chart below shows total tra c to the website in the last month (1st April - 30th April).

Sessions

800

600

400

200

0

Apr 1

Apr 4

Apr 7 Apr 10 Apr 13 Apr 16 Apr 19 Apr 22 Apr 25 Apr 28

Sessions - Broken down

These statistics show the activity from last month (1st April - 30th April).

Users 5,044

Avg. Session Duration 00:01:42

Bounce Rate 50.34%

Pageviews 16,394

Sessions 6,577

Pages / Session 2.49

Sessions - Key

Users: The amount of individual people who have been on to the website Average sessions duration: How long people averagely spend on your website Bounce rate: The percentage of people who instantly leave the website without interacting Pageviews: The total number of pages that have been viewed on the website Sessions: The total amount of visits on the website Pages/session: The average amount of pages someone views whilst on the website

www.thecreationlab.co.uk | 08006447070

Sessions by source

This chart below shows last months sessions by source (where visitor came from between 1st April - 30th April). Source Sessions 1. google 4,402 ▼

2.

(direct)

1,592

3.

bing

446

4.

baidu

39

5.

yell.com

20

6.

ecosia.org

11

7.

yahoo

10

8.

linkedin.com

7

1 - 36 / 36 < >

Percentage mix of tra c by source

Acquisition Channel

Sessions

▼

1.

Organic Search

3,953

29.7%

2.

Direct

1,689

Organic Search Direct Referral Social

3.

Referral

37

4.

Social

12

1 - 4 / 4 < >

69.5%

www.thecreationlab.co.uk | 08006447070

Tra c per device This chart below shows the tra c per device for the last month (1st April - 30th April).

20.6%

desktop mobile tablet

77.6%

Device statistics This chart below shows the device statistics for last month.

Device Category

Sessions

Bounce Rate

▼

1.

desktop

5,233

50.22%

2.

mobile

1,230

50.65%

3.

tablet

114

52.63%

1 - 3 / 3 < >

www.thecreationlab.co.uk | 08006447070

1

5,183

Sessions - Last month total tra c

This chart below shows total tra c to the website in the last month (1st April - 30th April).

Country

Sessions

City

Sessions

▼

▼

1.

United Kingdom

5,183

1.

London

1,255

2.

United States

344

2.

(not set)

762

3.

Netherlands

160

3.

Bridgend

259

4.

Finland

131

4.

Ashburn

211

5.

China

75

5.

Manchester

159

6.

France

68

6.

Amsterdam

147

7.

Austria

64

7.

Birmingham

141

8.

Ireland

58

8.

Helsinki

130

1 - 100 / 103 < >

1 - 100 / 779 < >

www.thecreationlab.co.uk | 08006447070

Top landing pages

Note that the homepage is recorded as '/'.

Landing Page

Sessions

Bounce Rate

▼

1.

/

3,550

37.83%

2.

/depot-locator

372

79.03%

3.

/products/groundworks-general-plant/road-for…

184

62.5%

4.

/products

115

29.57%

5.

/contact

107

46.73%

6.

/products/roads-fencing

97

27.84%

7.

/products/roads-fencing/baulk-timber

84

75%

8.

/products/groundworks-general-plant/stairway…

78

75.64%

1 - 100 / 253 < >

Top exit pages

Note that the homepage is recorded as '/'.

Exit Page

Sessions

Bounce Rate

▼

1.

/

1,982

67.76%

2.

/depot-locator

742

39.62%

3.

/contact

213

23.47%

4.

/products/roads-fencing

185

14.59%

5.

/products/groundworks-general-plant/road-for…

171

67.25%

6.

/products/groundworks-general-plant

123

5.69%

7.

/products

121

28.1%

8.

/products/groundworks-general-plant/stairway…

107

55.14%

1 - 100 / 348 < >

www.thecreationlab.co.uk | 08006447070

Social media channels

The data below shows that the highest amount of website tra c, from social media channels, is from Linkedin. Additionally, organic social engagement is highest on Linkedin too.

We would suggest increasing the amount of posts to stay current and as regular as possible as this will help to continue to drive tra c to the website, with the links provided in social media posts.

Facebook

Linkedin

www.thecreationlab.co.uk | 08006447070

Twitter

Website breakdown

The Marwood Group website has experienced an in ux of new users since the new site launched at the start of February. As per our last report in March, there has been low bounce rates on mainly the product pages. This would indicate users are looking at the product pages then moving onto other site pages - which is great! However, in order to encourage users to complete their journey, by getting in touch with you at Marwood, we would suggest a ‘call to action’ (such as a button at the bottom of each product page) so that users can contact you directly from the product pages. Additionally, we suggest taking advantage of Google Analytics' features further by setting conversion goals. These goals could be anything from a requesting a brochure or lling out the contact form. Whatever you would like to set as a users ‘end of journey’ can be set - this will also help understand bounce rates as you can track where users end up.

Social media breakdown

As for social media, the audiences on Facebook, Twitter and Linkedin seem to be responding very positively to your social posts, with Linkedin showing the highest amount of engagement last month.

We think it would be a good idea to consider more visual options in the future across all platforms. For example, we suggest more posts in general and experimenting with simple animations and gifs as this can boost your social media engagement. Finally, we also suggest investing in blogs. Blogs will drive tra c to your website through SEO and promotion of social media. We can take care of this for you and will send over SEO researched blog topic titles (to approve) and then we will write a blog each month.

www.thecreationlab.co.uk | 08006447070

Keyword rankings

This chart below shows your keyword positions on Google.

SEO

This chart below shows your SEO report.

www.thecreationlab.co.uk | 08006447070

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