Shark ESMS - Marketing document
Animated publication
Shark ESMS Great Creative Ideas
thecreationlab.co.uk | 0800 644 7070
Campaign objective
The campaign we want to enforce through messaging and new content is “simplicity”. Shark ESMS is an extension to people’s businesses, it is simple yet always in depth. This is want we want to implement into new ideas - that your product/service is a smart solution for all electrical engineering and safety organisations. “Shark ESMS - the simplest way to manage electrical safety and compliance in the workplace.”
thecreationlab.co.uk
Website Improvements
thecreationlab.co.uk
Option 1: Website enhancements
Please see the attached website report. The key features we would propose improving for you are: ● SEO keyword strategy Fresh SEO keyword research, implementation into on-page content and meta tag rewrite ● Responsive Improvements Development enhancements to improve experience on mobile devices ● Blog Functionality We would propose adding a blog/latest news functionality to your website as this is a brilliant tool for SEO. We would then propose writing unique SEO blog articles each month which answer the questions people are searching for in your industry.
thecreationlab.co.uk
Option 2: Website rebuild
Although we can hopefully work within your existing website framework, Wix websites are very restrictive. We would propose designing and building you a bespoke website which is more slick and professional, with better usability and performs better in search engines. We would start by creating a website sitemap, and fresh SEO keyword research, before putting together a bespoke design for you.
thecreationlab.co.uk
The Creation Lab Https://thecreationlab.co.uk
Website Report for www.sharkesms.co.uk This report grades your website on the strength of a range of important factors such as on-page SEO optimization, off-page backlinks, social, performance, security and more. The overall grade is on a A+ to F- scale, with most major industry leading websites in the A range. Improving a website's grade is recommended to ensure a better website experience for your users and improved ranking and visibility by search engines.
Audit Results for www.sharkesms.co.uk
C+
Your page could be better You have 12 Improvements Recommended
C
A
A+
F
A
SEO
Usability
Performance
Social
Security
SEO Results
Your SEO could be better Your page has some level of optimization but could be improved further. SEO optimization is important to ensure you can maximize ranking potential and drive traffic to your website from search engines. You should ensure your page fulfils common recommended improvements outlined here before moving onto more advanced SEO strategies.
C
HTML HEADER
Title Tag You have a title tag of optimal length (between 10 and 70 characters).
Electrical safety management | Shark Esms
Length : 41
Meta Description Tag Your page has a meta description of optimal length (between 70 and 320 characters).
Electrical safety management software for non-electrical managers. Shark ESMS Ltd.
Length : 82
BODY CONTENT
Header Tags Your page is making good use of header tags.
HTML header tags are an important way of signaling to search engines the important content topics of your page, and subsequently the keywords it should rank for.
Header Tag
Frequency
H1 H2 H3 H4 H5 H6
2 3 0 0 1 0
Tag Value H1 Electrical Safety Management H1 Introducing SHARK ESMS
H2 OUR BUSINESS H2 WHAT WE DO H2 GET IN TOUCH H5 Fill In Your Info
Keyword Consistency Your page's main keywords are distributed well across the important HTML tags.
Your page content should be focused around particular keywords you would like to rank for. Ideally these keywords should also be distributed across tags such as the title, meta and header tags. Individual Keywords
Meta Description Tag
Headings Tags
Page Frequency
Keyword
Title
electrical
7 7 5 5 4 4 3 3
safety
shark
esms
management
software
get
compliance
Phrases
Meta Description Tag
Headings Tags
Page Frequency
Phrase
Title
electrical safety
6 5 3
shark esms
safety management electrical safety management manage electrical
3
2 2 2
we do
manage electrical safety
get in touch
2
Amount of Content Your page has a low volume of text content which search engines can interpret as 'thin content'. It has been well researched that higher text content volumes are related to better ranking ability in general.
Word Count: 171
Image Alt Attributes You have images on your page that are missing ALT attributes.
We found 2 images on your page and 1 of them are missing the attribute.
# Image link 1 fbbf9f_f7d7dc856a7a487091d082d3f18a160cf000.webp
LINKS
Number of Backlinks You have a reasonably weak level of backlink activity to this page. search engines use backlinks as a strong indicator of a page's authority, relevance and ranking potential. There are various strategies available to gain links to a page to improve this factor
Backlink data provided by
17 External Backlinks
2 Referring Domains
2 Moz Domain Authority
On-Page Link Structure We found 4 total links. 25% of your links are external links and are sending authority to other sites. 0% of your links are nofollow links, meaning authority is not being passed to those destination pages.
Anchor
Type
Follow/Nofollow
https://www.sharkesms.co.uk
Internal
Follow Follow
http://www.sharkesms.com
External
Friendly URLs Your page links appear friendly (easily human or search engine readable).
OTHER
Robots.txt Your website appears to have a robots.txt file.
http://www.sharkesms.co.uk/robots.txt
XML Sitemaps Your website appears to have an XML sitemap.
https://www.sharkesms.co.uk/sitemap.xml
Analytics We could not detect an analytics tool installed on your page.
Website analytics tools like Google Analytics assist you in measuring, analyzing and ultimately improving traffic to your page.
Usability
Your usability is good Your page is mostly usable across devices. Usability is important to maximize your available audience and minimize user bounce rates (which can indirectly affect your search engine rankings).
A
Device Rendering This check visually demonstrates how your page renders on different devices. It is important that your page is optimized for mobile and tablet experiences as today the majority of web traffic comes from these sources.
Use of Mobile Viewports Your page specifies a viewport matching the device's size, allowing it to render appropriately across devices.
Flash Used? No Flash content has been identified on your page.
iFrames Used? There are no iFrames detected on your page.
Favicon Your page has specified a favicon.
Legible Font Sizes There is some text on your page that is small and may not be legible enough for particular users. We recommend reviewing all text on your page in different devices to ensure that it is of appropriate size.
Text Block body
Tap Target Sizing The links and buttons on your page appear to be appropriately sized for a user to easily tap on a touchscreen.
Performance Results
Your performance is very good! Congratulations, your page has performed very well in our testing meaning it should be reasonably fast and responsive for users. Performance is important to ensure a good user experience, and reduced bounce rates (which can also indirectly affect your search engine rankings). Continue to monitor your performance over time to ensure there are no periodic fluctuations.
A+
Page Speed Info Your page's server response time is reasonably low which is good for load speed and user experience. Server Response All Page Content Loaded All Page Scripts Complete
Page Size Info Your page's file size is reasonably low which is good for Page Load Speed and user experience.
Total Page Size
Page Size Breakdown
Number of Resources This check displays the total number of files that need to be retrieved from web servers to load your page. As a general rule, having more files to retrieve increases the number of server requests and can subsequently increase page load time. It is a good idea to removing unnecessary files or consolidate files like styles and scripts where possible.
102 Total Objects
2 Number of HTML Pages
54 Number of JS Resources
1 Number of CSS Resources
18 Number of Images
27 Other Resources
JavaScript Errors Your page is not reporting any JavaScript errors.
GZIP Compression Your website is using GZIP compression.
Optimize Images All of the images on your page appear to be optimized.
Minification All your JavaScript and CSS files appear to be minified.
Deprecated HTML No deprecated HTML tags have been found within your page.
Inline Styles Your page appears to be using inline styles. Inline styles are an older coding practice and discouraged in favor of using CSS style sheets, due to their ability to degrade page load performance and unnecessarily complicate HTML Code.
Line Style 500 text-align:left 500 text-align:left 500 text-align:left 500 text-align:left 500 text-align:left 500 width:352px;height:79px;object-fit:contain;object-position:unset 500 font-size:20px 502 font-size:20px 504 line-height:1.41em;text-align:center;font-size:22px 504 font-family:proxima-n-w01-reg,sans-serif; 504 width:980px;height:1049px;object-fit:cover;object-position:50% 50%
504 font-size:50px 504 font-size:30px; 504 font-size:18px 504 color:#8FCA8F; 504 line-height:1.25em;text-align:center;font-size:72px 504 font-family:proxima-n-w01-reg,sans-serif 504 font-size:41px; line-height:1.25em; text-align:center 504 font-size:41px 504 font-family:proxima-n-w01-reg,sans-serif 504 line-height:1.67em;text-align:center;font-size:20px 504 font-family:proxima-n-w01-reg,sans-serif 504 line-height:1.35em;text-align:center;font-size:40px 504 font-family:proxima-n-w01-reg,sans-serif; 504 font-size:20px; line-height:1.75em; text-align:center 504 font-family:proxima-n-w01-reg,sans-serif 504 font-size:20px
504 font-weight:bold 504 font-weight:bold 504 font-weight:bold
504 font-size:19px; line-height:1.875em; text-align:center 504 font-family:proxima-n-w01-reg,sans-serif; 504 font-size:19px
504 font-weight:bold 504 font-weight:bold
506 font-size:19px; line-height:1.875em; text-align:center 508 font-size:19px; line-height:1.875em; text-align:center 508 font-family:proxima-n-w01-reg,sans-serif; 508 font-size:19px 508 line-height:1.35em;text-align:center;font-size:40px 508 font-family:proxima-n-w01-reg,sans-serif; 508 font-size:18px; line-height:1.875em; text-align:center 508 font-family:proxima-n-w01-reg,sans-serif 508 font-size:18px 508 line-height:1.35em;text-align:center;font-size:40px 508 font-family:proxima-n-w01-reg,sans-serif; 508 font-size:18px; line-height:1.875em; text-align:center 510 font-size:18px; line-height:1.875em; text-align:center 510 font-family:proxima-n-w01-reg,sans-serif 510 font-size:18px 510 font-family:proxima-n-w01-reg,sans-serif 510 font-size:18px 512 font-size:18px; line-height:1.875em; text-align:center 512 font-family:proxima-n-w01-reg,sans-serif 512 font-size:18px 514 font-size:18px; line-height:1.875em; text-align:center 514 font-family:proxima-n-w01-reg,sans-serif 514 font-size:18px 516 font-size:18px; line-height:1.875em; text-align:center 516 font-family:proxima-n-w01-reg,sans-serif
516 font-size:18px 516 font-size:21px; line-height:1.875em; text-align:center 516 font-family:proxima-n-w01-reg,sans-serif; 516 font-size:21px 516 font-size:18px; line-height:1.875em; text-align:center 516 font-family:proxima-n-w01-reg,sans-serif; 516 font-size:18px 516 line-height:1.79em;text-align:center;font-size:14px
Social Results
Your social needs improvement You appear to have a weak social presence or level of social activity (or we may just not be able to see your profiles!). Social activity is important for customer communication, brand awareness and as a marketing channel to bring visitors to your website. We recommend that you list all of your profiles on your page for visibility, and begin to build a following on those networks.
F
Facebook Connected No associated Facebook Page found as a link on your page.
Twitter Connected No associated Twitter profile found as a link on your page.
Instagram Connected No associated Instagram profile found linked on your page
YouTube Connected No associated YouTube channel found linked on your page.
LinkedIn Connected No associated LinkedIn profile found linked on your page.
Security Results
Your security looks good Overall, your website appears secure though you may want to address the highlighted items. Security is important to ensure your website protects user data, doesn't become compromised or experience downtime or data loss. We recommend ongoing patching and the continuous use of protective monitoring tools.
A
SSL Enabled Your website has SSL enabled.
HTTPS Redirect Your page successfully redirects to a HTTPS (SSL secure) version.
Email Privacy Email addresses have been found in plain text. We recommend removing any plain text email addresses and replacing them with images or contact forms. Plain text email addresses can be susceptible to scrapers and email spammers.
Line
516
sales@sharkesms.com
Technology Results
These software or coding libraries have been identified on your page. Technology List Technology Version Google Maps Lodash React Wix
Server IP Address 185.230.61.195
DNS Servers dns1.nic.uk nsa.nic.uk dns4.nic.uk nsc.nic.uk dns3.nic.uk nsd.nic.uk dns2.nic.uk nsb.nic.uk
Web Server Pepyaka/1.15.10
Charset text/html; charset=UTF-8
Recommendations
Execute a Link Building Strategy
SEO
High Priority
Increase Page text content
SEO
Low Priority
Add ALT attributes to all images
SEO
Low Priority
Create and link your Facebook Page
Social
Low Priority
Create and link your Twitter profile
Social
Low Priority
Implement an analytics tracking tool
SEO
Low Priority
Remove inline styles
Performance
Low Priority
Remove clear text Email Addresses
Security
Low Priority
Review and Increase Font Sizes across devices
Mobile & UI
Low Priority
Create and link associated Instagram profile
Social
Low Priority
Create and link an associated YouTube channel
Social
Low Priority
Create and link an associated LinkedIn profile
Social
Low Priority
Design ideas
thecreationlab.co.uk
Design ideas
● Bespoke email footer design So the emails you send to both potential and existing clients are professional, memorable and on-brand ● Business card design ● Mailchimp newsletter template design to send to both potential customers, encouraging them to request a demo, and also existing clients to inform them of any software updates ● Leaflet design Shorter than the brochure, this can be handed
out more casually to electricians and businesses you come into contact with
thecreationlab.co.uk
Content ideas
thecreationlab.co.uk
Content ideas
● Monthly SEO blog articles To improve your SEO, create new landing pages/opportunities for people to discover your website & also build up trust with your website visitors ● Monthly newsletter To send to potential customers when they land on the website to encourage them to request a demo, and also update existing clients on any software updates ● Case Study Videos Talking heads case study videos of your happy customers. These can feature on your website, posted on social media and even embedded into newsletters and a flipbook version of your brochure. Click here and here to see examples.
thecreationlab.co.uk
Other Ideas
thecreationlab.co.uk
Other ideas
● Create a Google+ page Which will display at the top of Google search results on the left-hand side and feature key business information and reviews ● Social Media We would recommend that we create LinkedIn, Facebook, Twitter and Instagram accounts for Shark ESMS. This will create additional ways for your target audience to discover you, interact with the Shark ESMS brand and will improve your SEO ● Retargeted Marketing We would recommend running a retargeted marketing campaign, which involves creating adverts which your website visitors will see across the internet after visiting your website
thecreationlab.co.uk
thecreationlab.co.uk
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