Tiggers Nursery - Tone of voice

Tigger’s Nurseries’ tone is: • Didactic yet not imposing • Confident yet not arrogant • Declarative more than inquisitive

The Six Dimensions of Tone Tigger’s Nurseries’ tone is:

Formal

Casual

Customers/ Clients Staff Stakeholders/ Investors

x

Conversational

Captivating

Customers/ Clients

x

x

Staff

Stakeholders /Investors

x

Inquisitive

Declarative

Brand Voice and Tone Guide for Tigger’s Nurseries

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