The Marwood Group Google Analytics April report updated
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The Marwood Group - Google Analytics report April 2021
thecreationlab.co.uk | 0800 644 7070
Sessions - Last month
This chart below shows total tra c to the website in the last month (1st April - 30th April).
Sessions
800
600
400
200
0
Apr 1
Apr 4
Apr 7 Apr 10 Apr 13 Apr 16 Apr 19 Apr 22 Apr 25 Apr 28
Sessions - Broken down
These statistics show the activity from last month (1st April - 30th April).
Users 5,044
Avg. Session Duration 00:01:42
Bounce Rate 50.34%
Pageviews 16,394
Sessions 6,577
Pages / Session 2.49
Sessions - Key
Users: The amount of individual people who have been on to the website Average sessions duration: How long people averagely spend on your website Bounce rate: The percentage of people who instantly leave the website without interacting Pageviews: The total number of pages that have been viewed on the website Sessions: The total amount of visits on the website Pages/session: The average amount of pages someone views whilst on the website
www.thecreationlab.co.uk | 08006447070
Sessions by source
This chart below shows last months sessions by source (where visitor came from between 1st April - 30th April). Source Sessions 1. google 4,402 ▼
2.
(direct)
1,592
3.
bing
446
4.
baidu
39
5.
yell.com
20
6.
ecosia.org
11
7.
yahoo
10
8.
linkedin.com
7
1 - 36 / 36 < >
Percentage mix of tra c by source
Acquisition Channel
Sessions
▼
1.
Organic Search
3,953
29.7%
2.
Direct
1,689
Organic Search Direct Referral Social
3.
Referral
37
4.
Social
12
1 - 4 / 4 < >
69.5%
www.thecreationlab.co.uk | 08006447070
Tra c per device This chart below shows the tra c per device for the last month (1st April - 30th April).
20.6%
desktop mobile tablet
77.6%
Device statistics This chart below shows the device statistics for last month.
Device Category
Sessions
Bounce Rate
▼
1.
desktop
5,233
50.22%
2.
mobile
1,230
50.65%
3.
tablet
114
52.63%
1 - 3 / 3 < >
www.thecreationlab.co.uk | 08006447070
1
5,183
Sessions - Last month total tra c
This chart below shows total tra c to the website in the last month (1st April - 30th April).
Country
Sessions
City
Sessions
▼
▼
1.
United Kingdom
5,183
1.
London
1,255
2.
United States
344
2.
(not set)
762
3.
Netherlands
160
3.
Bridgend
259
4.
Finland
131
4.
Ashburn
211
5.
China
75
5.
Manchester
159
6.
France
68
6.
Amsterdam
147
7.
Austria
64
7.
Birmingham
141
8.
Ireland
58
8.
Helsinki
130
1 - 100 / 103 < >
1 - 100 / 779 < >
www.thecreationlab.co.uk | 08006447070
Top landing pages
Note that the homepage is recorded as '/'.
Landing Page
Sessions
Bounce Rate
▼
1.
/
3,550
37.83%
2.
/depot-locator
372
79.03%
3.
/products/groundworks-general-plant/road-for…
184
62.5%
4.
/products
115
29.57%
5.
/contact
107
46.73%
6.
/products/roads-fencing
97
27.84%
7.
/products/roads-fencing/baulk-timber
84
75%
8.
/products/groundworks-general-plant/stairway…
78
75.64%
1 - 100 / 253 < >
Top exit pages
Note that the homepage is recorded as '/'.
Exit Page
Sessions
Bounce Rate
▼
1.
/
1,982
67.76%
2.
/depot-locator
742
39.62%
3.
/contact
213
23.47%
4.
/products/roads-fencing
185
14.59%
5.
/products/groundworks-general-plant/road-for…
171
67.25%
6.
/products/groundworks-general-plant
123
5.69%
7.
/products
121
28.1%
8.
/products/groundworks-general-plant/stairway…
107
55.14%
1 - 100 / 348 < >
www.thecreationlab.co.uk | 08006447070
Social media channels
The data below shows that the highest amount of website tra c, from social media channels, is from Linkedin. Additionally, organic social engagement is highest on Linkedin too.
We would suggest increasing the amount of posts to stay current and as regular as possible as this will help to continue to drive tra c to the website, with the links provided in social media posts.
www.thecreationlab.co.uk | 08006447070
Website breakdown
The Marwood Group website has experienced an in ux of new users since the new site launched at the start of February. As per our last report in March, there has been low bounce rates on mainly the product pages. This would indicate users are looking at the product pages then moving onto other site pages - which is great! However, in order to encourage users to complete their journey, by getting in touch with you at Marwood, we would suggest a ‘call to action’ (such as a button at the bottom of each product page) so that users can contact you directly from the product pages. Additionally, we suggest taking advantage of Google Analytics' features further by setting conversion goals. These goals could be anything from a requesting a brochure or lling out the contact form. Whatever you would like to set as a users ‘end of journey’ can be set - this will also help understand bounce rates as you can track where users end up.
Social media breakdown
As for social media, the audiences on Facebook, Twitter and Linkedin seem to be responding very positively to your social posts, with Linkedin showing the highest amount of engagement last month.
We think it would be a good idea to consider more visual options in the future across all platforms. For example, we suggest more posts in general and experimenting with simple animations and gifs as this can boost your social media engagement. Finally, we also suggest investing in blogs. Blogs will drive tra c to your website through SEO and promotion of social media. We can take care of this for you and will send over SEO researched blog topic titles (to approve) and then we will write a blog each month.
www.thecreationlab.co.uk | 08006447070
Keyword rankings
This chart below shows your keyword positions on Google.
SEO
This chart below shows your SEO report.
www.thecreationlab.co.uk | 08006447070
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