Shark ESMS - The Creation Lab Brochure

WEBSITE & GREAT CREATIVE SUBSCRIPTION

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

About Us

The Creation Lab is a Website Design, Video Production and Digital Media specialist in Kent. Our bespoke website packages all begin as a blank canvas in Photoshop, ensuring you are getting a 100% bespoke website design, unique to your business. We don't use templates and we don't cut corners, so you can be assured of a professional result every time. Our developers construct each website using XHTML/CSS and customised PHP coding. This ensures compliance with the latest accessibility requirements. All our websites are built to be Search Engine Friendly, and offer quick load times. Images and code on the website are always optimised to load quickly, as site speed is favoured by Google. Our experienced PHP & MySQL developers allow us to create custom bespoke requirements, to enhance your website.

100% Bespoke Web Design

Bespoke Service

Technology Our designers use the latest technology to create your new website. Every piece of creative is designed to give the 'wow factor'! All our website designs are also created to work on multiple devices, from large computer screens to small mobile phone screens. We use responsive frameworks so your website will always look amazing on any device! This will ensure your new website is viewed to the widest possible audience. Innovation As we are more than just a website development company, we have a wealth of experience and innovative products what we can offer to make your project stand out from the competition.

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Support You Need

Uk Support It is unlikely that any technical issues will arise once your site is live. We also look after the servers and your hosting so you don't have to worry about this. However, if any 'bugs' do occur whilst your website is hosted with us, we will resolve these quickly and at no cost. We also include free support with all website packages, so you will have a telephone number to call if you need a little help. Seo & Promotion We want your website to be found once it's live, which is why all our development includes a focus on SEO for your website. Our content writers will work with you to ensure your meta-tags are correct for Google listing and content is written correctly. With the integration of Google Analytics, you can also keep an eye on your visitors' statistics at no extra cost.

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Hosting, Speed & Backups Hosting is an important part to any website launch. The correct hosting package ensures your website is served to users quickly and securely. As part of the package, we host your website on our own fast dedicated UK-based servers. This guarantees a smooth, reliable fast performance and also UK servers are a positive with Google SEO.

Our robust servers are managed 24 hours a day, 365 days a year. This means you have peace of mind that your website is being looked after, even on Christmas Day! There is also no need to worry about too much web traffic, we give you unlimited traffic allowance and are always monitoring loads to provide the best up-time. Plus, never worry about deleting something important, as we will back up your website regularly. If you need to get anything back, just give us a call and we can do this for you, at no extra charge.

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Some Brands We've Worked With

Some brands we’ve worked with

help@thesupportdesk.co.uk | 0844 997 9797

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Content Management / Editing All our bespoke websites are built on an 'open source' platform called Concrete 5. This is a professional development platform for serious website builds, based on PHP and MySQL. This ensures your website can be hosted anywhere and you are not tied into any bespoke systems.

The CMS is also powered for advanced Search Engine Optimisation. This allows for meta-data to be entered correctly, and the use of SEO friendly URLs, for optimum indexing on Google.

The CMS Includes: • Full control over content (text, images, forms etc.) • Multiple page templates • Intuitive block structure, allowing the ability to rich add content i.e. text, video, images, form, surveys and more • On page editing (wysiwyg) - edit the website as you vision it • Ability to add unlimited additional pages • Create bespoke custom forms

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Accessibility

Here at The Creation Lab, we take accessibility very seriously. We always ensure that all accessibility requirements are taken into consideration with our website builds, ensuring that we provide a website platform which is useable for as many people as possible, including those with: • Impaired vision • Motor difficulties • Cognitive impairments or learning disabilities • Deafness or impaired hearing This includes writing alt tags for images and meta data for users who require assisted tools for disabilities. As well as ensuring that the website platform we build is accessible, we would also propose creating engaging content, in a variety of mediums, which can be enjoyed by many, such as videos with captions.

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Security

Why We Don't Use Wordpress We want to make sure your website is reliable and secure as possible, so we don't host your website on Word Press. We believe our choice of Content Management is far better for our clients in usability and performance and SEO. All our websites are hosted on a secure HTTPS connection and tightened server security to ensure your data is safe. Mobile Responsive Responsive design is forging a path through the web design industry. Thanks to Steve Jobs, more and more people are now using tablets and mobile phones to surf the web. As you probably know, a normal website can sometimes be difficult to see (and navigate) on a smartphone. The menu might be too small, content might appear jumbled up and hard to read. This is where responsive design comes into play. By utilising responsive design and build, the website adapts to any kind of device, operating system, browser and screen size to display the content in the clearest fashion.

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Website Design & Development

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

To ensure you are always kept up-to-date with the progress of the website, you will be allocated a Project Manager who will look over every step of the process. We use project management tools, such as Basecamp, which will allow you to dip into correspondence and remain updated throughout the build. During the build process, we will also advise on weekly conference call catch-ups and regular face to face meetings at either The Creation Lab offices or your offices. Creative Process

Brief Take

Design Phrase Dev Phrase 1 Content Phrase Dev Phrase 2 Testing & Live

We work closely with you at the start to understand your requirements before starting the design

We start with a complete blank canvas, giving you a truly 100% bespoke design for your website

Once you're happy with the design, we will start to build your website from the ground up

Time to add wonderful content & bring the creation to life! This includes adding the SEO for Google

Now the content has been added, we just do a few more tweaks as we get close to going live

Time to test the website on all

platforms, inclduing mobile phones and then we have lift-off!

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Seo & Content Writing

All the websites we build here at The Creation Lab meet Google’s guidelines Bespoke build, with compressed imagery Hosted on our dedicated premium UK servers H1 Tags, Meta Tags & Alt Tags Blog Tools CMS SEO Keyword Research Seo Keyword Implementation

SEO Keyword Research At the start of the website project, we will conduct thorough keyword research to establish they keywords and phrases people are searching for in your industry to discover your website. We look at the number of searches these keywords receives per month and the competitiveness of these keywords and phrases. SEO Keyword Implementation Once we have agreed on these keywords, our SEO Content Writers will write your website content and incorporate these into the text. They will feature in H1 Tags and Meta Tags, as well as being distributed throughout the content for keyword consistency. This means that Google knows the words and phrases which are important to your organisation, and which words you should be ranking highly for to be found by your target audience.

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Video Content - Website Headers We propose using a video header for the homepage of the website to create a stunning landing page and reduce your bounce rate. This will be a video filmed by The Creation Lab and will be a short 10 second loop, compressed so as not to compromise SEO.

MARWOOD GROUP www.marwoodgroup.co.uk

LANES PRINTERS www.lanesprinters.co.uk

PEACH SOFTWARE www.peachsoftware.co.uk

We would also propose producing a general promotional video for you, and even shorter social media edits showcasing your performances; Video has a 400% greater engagement rate than images and text, and is accessible! All video content is also multi-use and can be used for social media campaigns and mail shots.

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Examples of our work

DEVONSHIRE LIVING www.devonshireliving.co.uk

AURORA GRACE JEWELLERY www.auroragracefinejewellery.co.uk

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Digital Marketing (Optional)

Branding

Web Design

SEO

Content

Social Media

Marketing

Video Production

Email Marketing

SOME OF OUR SERVICES

& much more!

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Marketing & SEO

Our digital marketing & SEO packages are flexible and can be tailored to your needs from month to month.

Why is digital marketing & search engine optimisation important? • Aligns with how people shop today

• It's how people prefer to be reached by busiensses • Reaches people where they spend their time & money • Hits a more targeted audience • Levels the playing field for small businesses

• Can be personalised • Easy to scale & adapt

• Integrates with mobile technology • Advanced analytics and reporting • Best return on investment (ROI)

All our packages utilise web & social activity, to make your business stand out from the crowd and be noticed .

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

SEO & Enhanced User Engagement

We can help you get a better Google ranking! There are a number of factors which contribute to brilliant SEO once your website launches. These include: Website Performance Site speed, hosting location, keyword consistency and meta tags, meta descriptions & H1 tags written correctly SEO Keyword Research & Implementation We will regularly conduct keyword research throughout the year, refresh your content & monitor your ranking Video Google owns YouTube, & therefore rewards websites in search results which feature video Regular, Unique Website Content The more often a website is updated with SEO blog content, the more you are rewarded in search results! Social Media Engagement The more engagement you receive on your social media posts, the more Google will reward you!

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Branding & Logo Design

We can help you create a brand-style for your business. Starting with a blank canvas, we will produce a number of brand identities for you to choose from, so you can choose the best style that best suits you and reflects you and your business. Building up a new brand involves a variety of different aspects, including new logo design, website design, business card designs and more! We can provide all of these services for you to ensure that you are noticed, and remembered.

BUSINESS CARD

JAMES ADAMS Co-Founder & CEO

T: (912) 555-1234 M: james@yourwebsite.com W: yourwebsite.com

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Social Media Management

At The Creation Lab, when putting together a social media strategy we will use the recommended: Social Media Rule of Thirds

This means that, instead of bombarding your followers with sales messages, we will give them knowledge and interesting content. The content we would propose sharing includes testimonial videos, SEO blog content and infographics. An infographic is a visual summary of the blog content we will write for you, which becomes engaging & shareable on social media - and can be incorporated into newsletters or printed as leaflets!

THE FLOORING LAB Instagram @theflooringlab

KF KITCHENS Instagram @kfkitchens

We take a bespoke approach to every client and will recommend which platforms we think will work for you to reach, and engage with your target audience.

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Graphic Design for Print

Your image matters. Get it right and you’ll attract the customers you want. We ensure that the design work we create meets your marketing and communication requirements and is true to your brand identity. Whether you are looking for a high-quality brochure, innovative packaging, posters, stationery or signage, we will work with you to understand your requirements and factor in the type of printing required during the design process.

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Content Writing

Blog Content Thoroughly researched, unique blog articles will show your target audience that you are experts in your field, and a trustworthy source of information. We will write articles which answer the questions that your target audience are searching for in Google. When they land on your website and see that your business is the solution to their problem, they are likely to get in touch! • 60% of consumers feel engaged/positive with a brand or business after reading their blog. (Source: ContentPlus). • Marketers who prioritise business blogging efforts are 13x more likely to see positive ROI. (Source: HubSpot) Infographics We will summarise the blog content into a graphic which is shareable on social media. • Infographics can increase web traffic by 12%. (Source: Demand Gen Report) • Posts that include images receive 650% higher engagement than text-only posts. (Source: Webdam)

QUOTAX www.quotax.net/5-surprising-facts-about-ice-cream-vans/

FOUR LEGGED FRIENDS PETCARE www.fourleggedfriendspetcare.co.uk/ blog/separation-anxiety-dogs-covid-19-lockdown-eases

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Professional Video Production Here at The Creation Lab - we specialise in video production, and we can produce your video in any style you would like. Your video can be combination of, screen recordings, animation/infographics and live action.

SILVER WHEELS - PROMO VIDEO vimeo.com/user710453/review/223154774/55ab7e9604

CASH SHOP - ANIMATED INFOGRAPHIC VIDEO vimeo.com/user710453/review/146128407/75a71ebf7e

METRO BANK - TESTIMONIAL VIDEO vimeo.com/user710453/review/123935906/102f99ebe7

Our video production process involves script writing, storyboarding, professional voiceover and video hosting.

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

360° Virtual Tours

KF KITCHENS WWW.KFKITCHENS.CO.UK

What's involved? We produce stunning 360° Virtual Tours, which are perfect for showcasing properties. We can also add video “hot-spots” to showcase particular features in more detail. This is the perfect way to showcase properties, showrooms, schools and more!

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Podcast Recordings We can make Podcast recording effortless in our fully equipped studio! Our Podcast Studio is designed for you to focus on recording content that engages the right audience and this is where our expertise can really help. Using podcasts can help you reach out to new audiences for your business and build familiarity with a wide range of audiences. At The Creation Lab we can also set up your podcast hosting service and create great show titles, descriptions, graphics, and more. We distribute to all relevant podcast directories such as Apple Podcasts®, Spotify®, and Google Podcasts®. Our creative team can assess your market position, provide ongoing technical support, and advise on how to continue to improve your content quality. Easy to Use

Record quality podcasts without needing any technical skills. Our experienced team are able to help with set up and guide you through the recording process. Spacious & Film-Ready Our podcast studio is spacious, so you can film your podcast in comfort and record up to groups of 6. High Quality Sound The studio is acoustically treated to ensure your podcast audio is of high quality.

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Social Media Live Streaming

With our studio facilities, we can help you broadcast live on your Website, Social Media & more!

We can help you produce highly engaging & well-crafted live streams for your business. Why live streaming? If your customers are online, they’re almost certainly on social media. Live Streaming is a great tool to add to your marketing strategy & connect with your audience on a deeper level. Increased engagement: Live video gives businesses a new way to create valuable content. Engage through Q&A sessions, live discussions and interviews that boost engagement. Better relationships: Raw, authentic video makes customers feel more connected to brands. People believe that they’re seeing “behind the scenes.” Improved reputation: Live video demonstrates transparency for a brand. It helps companies to generate trust & loyalty.

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Marketing Package

Our main goal is to make your company look incredible! You have something to offer and it's our job to show it off!

Use our digital team like an extension to your business, but without the expense of additional employment costs! Choose from one of our set packages which best suits you and your business, or we can put together a bespoke package to work within your monthly marketing budget. Each month we will work with you to put together a strategy which takes full advantage of the expertise of all our team. From SEO, content writing and social media, to graphic design, video production and more! We will send all the creative to you for your approval before posting on your behalf - just to make sure you're happy. We won't tie you into any contracts - your plan will be monthly rolling because we know it works, and we know that you will love it!

Get in touch to find out about our package options!

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113

Our Studio Rear of, 23 Bourne Rd Bexley, Kent DA5 1LW United Kingdom

Follow us @thecreationlab

thecreationlab.co.uk − info@thecreationlab.co.uk − 020 3011 4113