Quotax website - June Report

Twitter

Website breakdown

There has been an increase in people visiting your website - which is great! To increase the average session duration and reduce bounce rate, we would suggest thinking more about the customer journey and consider including videos on other pages or break up text with images. We could possibly discuss creating typography or animated video like Ascotts Group had previously, click here to see the video: www.ascotts.london. In addition, we would suggest considering paid advertising to drive more trafc to your site. PPC or display ads allow you to buy trafc with online ads. Paid ads are measurable and you can take advantage of the biggest trafc source – search engines. It also helps you to target a specifc audience and location. We can take care of this for you and conduct market research to identify the most successful paid strategy and make sure we target the right audience by using relevant keywords.

We have discussed a lot of new ideas in a previous meeting, so once implemented we can see if these ideas have the same outcome on your website trafc.

Social media breakdown

The audiences on Facebook, Twitter and Linkedin seem to be responding very positively to your social posts, with Facebook showing the highest amount of engagement this month.

To take your social media accounts to the next level, we suggest adding more visual content in the future across all platforms. For example, producing more posts in general and experimenting with animations and gifs can boost your social media engagement.

We would strongly suggest to continue investing in blogs. Blogs can increase trafc to your website signifcantly, through SEO and the promotion of social media.

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