Quotax Insurance microsite reports - June 2021

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Quotax Insurance - Microsites Google Analytics reports June 2021

thecreationlab.co.uk | 0800 644 7070

FLEET INSURANCE MICROSITE

Page views

This chart below shows total page views to the eet microsite. (22nd April - 16th June).

Pageviews

40

30

20

10

0

Apr 22 Apr 28

May 4 May 10 May 16 May 22 May 28 Jun 3

Jun 9

Jun 15

Sessions - Broken down

These statistics show the activity of your sessions for the eet microsite. (22nd April - 16th June).

23.9%

Social Paid Search Direct Organic Search

39.4%

35.1%

Sessions - Key

Users: The amount of individual people who have been on to the website Average sessions duration: How long people averagely spend on your website Bounce rate: The percentage of people who instantly leave the website without interacting Pageviews: The total number of pages that have been viewed on the website Sessions: The total amount of visits on the website Pages/session: The average amount of pages someone views whilst on the website

www.thecreationlab.co.uk | 08006447070

Sessions by source

This chart below shows the sessions by source (where visitor came from between 22nd April - 16th June).

Source

Sessions

1.

facebook pixel

70

2.

google

69

3.

(direct)

32

4.

tagassistant.google.com

8

5.

facebook.com

3

6.

app.sendible.com

3

7.

m.facebook.com

2

8.

linkedin.com

1

1 - 8 / 8 < >

Events

This chart below shows the total events from the campaign (22nd April - 16th June).

Total Events

200

150

100

50

0

ClickToCall

form

Events by device

Sessions by device

11.1%

desktop mobile tablet

desktop mobile

39.4%

54.8%

88.9%

www.thecreationlab.co.uk | 08006447070

MINIBUS INSURANCE MICROSITE

Page views

This chart below shows total page views to the minibus microsite. (22nd April - 16th June).

Pageviews

40

30

20

10

0

Apr 22 Apr 28

May 4 May 10 May 16 May 22 May 28 Jun 3

Jun 9

Jun 15

Sessions - Broken down

These statistics show the activity of your sessions for the minibus microsite. (22nd April - 16th June).

19.2%

Paid Search Social Direct Organic Search Referral

57.7%

20.4%

Sessions - Key

Users: The amount of individual people who have been on to the website Average sessions duration: How long people averagely spend on your website Bounce rate: The percentage of people who instantly leave the website without interacting Pageviews: The total number of pages that have been viewed on the website Sessions: The total amount of visits on the website Pages/session: The average amount of pages someone views whilst on the website

www.thecreationlab.co.uk | 08006447070

Sessions by source

This chart below shows the sessions by source (where visitor came from between 22nd April - 16th June).

Source

Sessions

1.

google

152

2.

facebook pixel

49

3.

(direct)

49

4.

facebook.com

3

5.

cato.brightcloud.com

2

6.

m.facebook.com

1

7.

app.focksy.com

1

8.

app.sendible.com

1

1 - 10 / 10 < >

Events

This chart below shows the total events from the campaign (22nd April - 16th June).

Total Events

60

40

20

0

ClickToCall

form

Events by device

Sessions by device

16.2%

desktop mobile tablet

mobile desktop tablet

40%

21.1%

53.8%

62.6%

www.thecreationlab.co.uk | 08006447070

Breakdown

The two Quotax Insurance microsites has experienced an infux of new users since the sites launched back in April. However, the stats are considerably lower that what we expected, so in order to increase the events and conversions (click to call or flling out the form), we would suggest letting us take control of your PPC. We feel that the CPC, Google and PPC stats are outweighed by our social behaviours which suggest that the PPC has not been doing very well.

Comparison

Below is a comparison to your original site pages for minibus and feet.

Minibus

Fleet

www.thecreationlab.co.uk | 08006447070

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