Quotax Insurance microsite reports - June 2021
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Quotax Insurance - Microsites Google Analytics reports June 2021
thecreationlab.co.uk | 0800 644 7070
FLEET INSURANCE MICROSITE
Page views
This chart below shows total page views to the eet microsite. (22nd April - 16th June).
Pageviews
40
30
20
10
0
Apr 22 Apr 28
May 4 May 10 May 16 May 22 May 28 Jun 3
Jun 9
Jun 15
Sessions - Broken down
These statistics show the activity of your sessions for the eet microsite. (22nd April - 16th June).
23.9%
Social Paid Search Direct Organic Search
39.4%
35.1%
Sessions - Key
Users: The amount of individual people who have been on to the website Average sessions duration: How long people averagely spend on your website Bounce rate: The percentage of people who instantly leave the website without interacting Pageviews: The total number of pages that have been viewed on the website Sessions: The total amount of visits on the website Pages/session: The average amount of pages someone views whilst on the website
www.thecreationlab.co.uk | 08006447070
Sessions by source
This chart below shows the sessions by source (where visitor came from between 22nd April - 16th June).
Source
Sessions
▼
1.
facebook pixel
70
2.
69
3.
(direct)
32
4.
tagassistant.google.com
8
5.
facebook.com
3
6.
app.sendible.com
3
7.
m.facebook.com
2
8.
linkedin.com
1
1 - 8 / 8 < >
Events
This chart below shows the total events from the campaign (22nd April - 16th June).
Total Events
200
150
100
50
0
ClickToCall
form
Events by device
Sessions by device
11.1%
desktop mobile tablet
desktop mobile
39.4%
54.8%
88.9%
www.thecreationlab.co.uk | 08006447070
MINIBUS INSURANCE MICROSITE
Page views
This chart below shows total page views to the minibus microsite. (22nd April - 16th June).
Pageviews
40
30
20
10
0
Apr 22 Apr 28
May 4 May 10 May 16 May 22 May 28 Jun 3
Jun 9
Jun 15
Sessions - Broken down
These statistics show the activity of your sessions for the minibus microsite. (22nd April - 16th June).
19.2%
Paid Search Social Direct Organic Search Referral
57.7%
20.4%
Sessions - Key
Users: The amount of individual people who have been on to the website Average sessions duration: How long people averagely spend on your website Bounce rate: The percentage of people who instantly leave the website without interacting Pageviews: The total number of pages that have been viewed on the website Sessions: The total amount of visits on the website Pages/session: The average amount of pages someone views whilst on the website
www.thecreationlab.co.uk | 08006447070
Sessions by source
This chart below shows the sessions by source (where visitor came from between 22nd April - 16th June).
Source
Sessions
▼
1.
152
2.
facebook pixel
49
3.
(direct)
49
4.
facebook.com
3
5.
cato.brightcloud.com
2
6.
m.facebook.com
1
7.
app.focksy.com
1
8.
app.sendible.com
1
1 - 10 / 10 < >
Events
This chart below shows the total events from the campaign (22nd April - 16th June).
Total Events
60
40
20
0
ClickToCall
form
Events by device
Sessions by device
16.2%
desktop mobile tablet
mobile desktop tablet
40%
21.1%
53.8%
62.6%
www.thecreationlab.co.uk | 08006447070
Breakdown
The two Quotax Insurance microsites has experienced an infux of new users since the sites launched back in April. However, the stats are considerably lower that what we expected, so in order to increase the events and conversions (click to call or flling out the form), we would suggest letting us take control of your PPC. We feel that the CPC, Google and PPC stats are outweighed by our social behaviours which suggest that the PPC has not been doing very well.
Comparison
Below is a comparison to your original site pages for minibus and feet.
Minibus
Fleet
www.thecreationlab.co.uk | 08006447070
thecreationlab.co.uk
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