Marwood Group report

The Marwood Group - Google Analytics report April 2021

thecreationlab.co.uk | 0800 644 7070

Content

● Website Analytics ● Your social media ● Report summary

thecreationlab.co.uk

Analytics

Users

Statistics

Users 4,156

New Users 3,481

Avg. Time Visited 01:43

Page Views 13,563

Sessions 5,395

Bounce Rate 48.32%

thecreationlab.co.uk

Analytics

Visitors

Top 5 Page Visited

Page Views

Unique Page Views

Avg. Time on Page

Bounce Rate

Page

23.9%

Home page

3,528

2,728

00:00:36

31.66%

/depot-locator

914

800

00:04:04

78.25%

/products/road-fencing

749

562

00:01:02

29.89%

76.1 %

/products/groundworks-general-plant

660

500

00:00:55

21.88%

/products

616

534

00:00:29

31.63%

Returning Visitors

New Visitors

thecreationlab.co.uk

Social media

The data below shows that the highest amount of website traffic, from social media channels, is from Linkedin. Additionally, organic social engagement is highest on Linkedin too. We would suggest increasing the amount of posts to stay current and as regular as possible as this will help to continue to drive traffic to the website, with the links provided in social media posts.

thecreationlab.co.uk

Social media

Facebook top posts

Date

Page

Reach

Clicks

Likes

Comments

Shares

23/04

Quality and improvement post

202

6

5

0

2

16/04

Roads and fencing post

14

0

1

0

0

09/04

Range of non-mechanical post

19

0

1

0

0

02/04

Depot locator post

27

1

1

0

0

thecreationlab.co.uk

Social media

Linkedin top posts

Date

Page

Impressions

Clicks

Likes

Shares

24/04

Quality and improvement post

49

3

3

5

16/04

Roads and fencing post

67

5

1

3

09/04

Range of non-mechanical post

93

3

2

4

02/04

Depot locator post

155

5

4

4

thecreationlab.co.uk

Social media

Twitter top posts

Date

Title

Impressions

Engagement

24/04

Quality and improvement post

32

4

16/04

Roads and fencing post

41

2

09/04

Range of non-mechanical post

92

6

02/04

Depot locator post

96

0

thecreationlab.co.uk

Website Summary and Suggestions

The Marwood Group website has experienced an influx of new users since the new site launched at the start of February. As per our last report in March, there has been low bounce rates on mainly the product pages. This would indicate users are looking at the product pages then moving onto other site pages - which is great! However, in order to encourage users to complete their journey, by getting in touch with you at Marwood, we would suggest a ‘call to action’ (such as a button at the bottom of each product page) so that users can contact you directly from the product pages. Additionally, we suggest taking advantage of Google Analytics' features further by setting conversion goals. These goals could be anything from a requesting a brochure or filling out the contact form. Whatever you would like to set as a users ‘end of journey’ can be set - this will also help understand bounce rates as you can track where users end up.

thecreationlab.co.uk

Social Media Summary and Suggestions

As for social media, the audiences on Facebook, Twitter and Linkedin seem to be responding very positively to your social posts, with Linkedin showing the highest amount of engagement this month.

We think it would be a good idea to consider more visual options in the future across all platforms. For example, we suggest more posts in general and experimenting with simple animations and gifs as this can boost your social media engagement. Finally, we also suggest investing in blogs. Blogs will drive traffic to your website through SEO and promotion of social media. We can take care of this for you and will send over SEO researched blog topic titles (to approve) and then we will write a blog each month.

thecreationlab.co.uk

thecreationlab.co.uk