Marwood Group report

The Marwood Group - Google Analytics report 1st February-9th March 2021

thecreationlab.co.uk | 0800 644 7070

Content

● Website Analytics ● Your social media ● Report summary

thecreationlab.co.uk

Analytics

Users

Statistics

Users 6,254

New Users 5,452

Avg. Time Visited 02:04

Page Views 21,904

Sessions 8,078

Bounce Rate 56.51%

thecreationlab.co.uk

Analytics

Visitors

Top 5 Page Visited

Page Views

Unique Page Views

Avg. Time on Page

Bounce Rate

Page

19.5%

Home page

5,412

4,562

00:00:47

49.57%

/Products/roads-fencing

1,266

911

00:01:07

22.41%

/products/groundworks-general-plant

1,127

824

00:00:47

22.86%

80.5%

/depot-locator

1,091

983

00:02:25

74.56%

/products

957

795

00:00:43

16.42%

Returning Visitors

New Visitors

/contact

784

644

00:01:04

61.29%

thecreationlab.co.uk

Social

The data below shows that the highest amount of website traffic, from social media channels, is from Facebook. Additionally, organic social engagement is highest on Facebook too. We would suggest increasing the amount of posts to stay current and as regular as possible as this will help to continue to drive traffic to the website, with the links provided in social media posts.

thecreationlab.co.uk

Social

Facebook top posts

Date

Page

Reach

Clicks

Likes

Comments

Shares

Boosted post - 8k

01/02

New website launch post

72

7

4

5

22/02

It’s Monday, it’s a new week post

116

2

1

0

1

12/02

Covid19 post

20

3

1

0

1

10/02

Winter products

17

0

3

0

0

07/01

Mobile new website

16

1

1

0

0

thecreationlab.co.uk

Social

Linkedin top posts

Date

Page

Impressions

Clicks

Likes

Shares

01/02

New website launch post

352

22

15

4

07/01

Mobile new website

230

9

4

0

03/03

We are accredited post

219

5

6

1

22/02

It’s Monday, it’s a new week post

193

10

4

0

10/02

Winter products

173

3

3

0

thecreationlab.co.uk

Social

Twitter top posts

Date

Title

Impressions

Engagement

01/02

New website launch post

166

15

07/01

Mobile new website

137

5

03/03

We are accredited post

45

2

22/02

It’s Monday, it’s a new week post

73

4

10/02

Winter products

106

7

thecreationlab.co.uk

Website Summary and Suggestions

The Marwood Group website has experienced an influx of new users since the new site launched at the start of February. There have been low bounce rates on mainly the product pages. This would indicate users are looking at the product pages then moving onto other site pages - which is great! However, in order to encourage users to complete their journey, by getting in touch with you at Marwood, we would suggest a ‘call to action’ (such as a button at the bottom of each product page) so that users can contact you directly from the product pages. Additionally, we suggest taking advantage of Google Analytics' features further by setting conversion goals. These goals could be anything from a requesting a brochure or filling out the contact form. Whatever you would like to set as a users ‘end of journey’ can be set - this will also help understand bounce rates as you can track where users end up.

thecreationlab.co.uk

Social Media Summary and Suggestions

As for social media, the audiences on Facebook, Twitter and Linkedin seem to be responding very positively to your new social posts, with Facebook showing the highest amount of engagement so far.

We think it would be a good idea to consider more visual options in the future across all platforms. For example, we suggest more posts in general and experimenting with simple animations and gifs as this can boost your social media engagement. Finally, we also suggest investing in blogs. Blogs will drive traffic to your website through SEO and promotion of social media. We can take care of this for you and will send over SEO researched blog topic titles (to approve) and then we will write a blog each month.

thecreationlab.co.uk

thecreationlab.co.uk