Marwood Group Ltd - Google Analytics Report November 21

Website breakdown

The bounce rate has been low, once again, in November, which is great. It means that your customers have been spending a lot of time on your site. We can see by the statistics on the frst page that your users are coming through in a distinct pattern. We are not entirely sure why this is but would assume social media posting has something to do with this. To take your website to the next level, we recommend focusing on driving even more trafc to your website. We would suggest considering paid advertising to drive more trafc to your site. PPC or display ads allow you to buy trafc with online ads. Paid ads are measurable and you can take advantage of the biggest trafc source – search engines. It also helps you to target a specifc audience and location. We can take care of this for you and conduct market research to identify the most successful paid strategy and make sure we target the right audience by using relevant keywords.

Social media breakdown

Your Facebook, LinkedIn and Twitter audiences are showing a great amount of engagement this month, similar to last month. To increase social media engagement, we recommend increasing the monthly number of social media posts and adding more video content in the future across all platforms. Additionally, we recommend investing in blogs and case study articles. Blogs and articles can increase trafc to your website signifcantly through organic SEO. Well-written case studies are powerful social posts and provide customers with the context to determine whether they're making a good choice using your services.

www.thecreationlab.co.uk | 08006447070