Marwood Group Ltd - Google Analytics Report November 21

Marwood Group Ltd - Google Analytics report November 2021

thecreationlab.co.uk | 0800 644 7070

Sessions - Last month

This chart below shows the total trafc to your website in the last month (1st November - 30th November).

Sessions

200

150

100

50

Nov 1 Nov 4 Nov 7 Nov 10 Nov 13 Nov 16 Nov 19 Nov 22 Nov 25 Nov 28 0

Sessions - Broken down

These statistics show the activity from last month (1st November - 30th November).

Users 2,243

Avg. Session Duration 00:02:14

Bounce Rate 44.69%

Pageviews 9,330

Sessions 3,569

Pages / Session 2.61

Sessions - Key

Users: The amount of individual people who have been on to the website Average sessions duration: How long people spend on your website on average Bounce rate: The percentage of people who instantly leave the website without interacting Pageviews: The total number of pages that have been viewed on the website Sessions: The total amount of visits on the website Pages/session: The average amount of pages someone views whilst on the website

www.thecreationlab.co.uk | 08006447070

Sessions by source

This chart below shows last month's sessions by source (where visitors have come from during 1st November - 30th November).

Source

Sessions

▼

1.

(direct)

1,985

2.

google

1,391

3.

bing

161

4.

yell.com

9

5.

yahoo

5

6.

ecosia.org

4

7.

thecreationlab.cld.bz

3

8.

crm.theenergysupplier.com

2

1 - 17 / 17

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Percentage mix of trafc by source

Acquisition Channel

Sessions

▼

14.6%

1.

Direct

2,385

2.

Organic Search

407

3.

Referral

5

Direct Organic Search Referral

1 - 3 / 3

< >

85.3%

www.thecreationlab.co.uk | 08006447070

Trafc per device This chart below shows the trafc per device for the last month (1st November - 30th November).

17.5%

desktop mobile tablet

81.3%

Device statistics This chart below shows the device statistics for the last month (1st November - 30th November).

Device Category

Sessions

Bounce Rate

▼

1.

desktop

2,963

41.75%

2.

mobile

572

58.22%

3.

tablet

34

73.53%

1 - 3 / 3

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www.thecreationlab.co.uk | 08006447070

1

3,456

Sessions - Last month total trafc

This chart below shows total trafc to your website in the last month (1st November - 30th November).

Country

Sessions

City

Sessions

▼

▼

1.

United Kingdom

3,456

1.

London

767

2.

France

27

2.

(not set)

535

3.

Ireland

23

3.

Peterborough

290

4.

Netherlands

14

4.

Bolton

96

5.

United States

12

5.

Birmingham

94

6.

India

6

6.

Manchester

83

7.

Canada

4

7.

Glasgow

57

8.

China

4

8.

Bristol

57

1 - 27 / 27

1 - 100 / 402

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www.thecreationlab.co.uk | 08006447070

Top landing pages

Note that the homepage is recorded as '/'.

Landing Page

Sessions

Bounce Rate

▼

1.

/

916

26.2%

2.

/depot-locator

393

79.9%

3.

/products/roads-fencing

285

24.21%

4.

/products/groundworks-general-plant

246

30.08%

5.

/contact

237

50.21%

6.

/products

179

23.46%

7.

/products/goods-handling-forklift-equipment

147

23.13%

8.

/careers

58

60.34%

1 - 100 / 259

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Top exit pages

Note that the homepage is recorded as '/'.

Exit Page

Sessions

Bounce Rate

▼

1.

/depot-locator

650

48.31%

2.

/

335

71.64%

3.

/contact

224

53.13%

4.

/products/roads-fencing

168

41.07%

5.

/products/groundworks-general-plant

159

46.54%

6.

/products/goods-handling-forklift-equipment

88

38.64%

7.

/products

81

51.85%

8.

/careers

74

47.3%

1 - 100 / 296

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www.thecreationlab.co.uk | 08006447070

Social media breakdown

We would suggest increasing the amount of posts to stay current and as regular as possible as this will help to continue to drive trafc to the website, with the links provided in social media posts.

Facebook - Post reach

Facebook - November page reach

www.thecreationlab.co.uk | 08006447070

Linkedin - Visitor demographics

Linkedin - Visitor highlights

Linkedin - Posts engagement

www.thecreationlab.co.uk | 08006447070

Twitter - Post and page impressions

www.thecreationlab.co.uk | 08006447070

Website breakdown

The bounce rate has been low, once again, in November, which is great. It means that your customers have been spending a lot of time on your site. We can see by the statistics on the frst page that your users are coming through in a distinct pattern. We are not entirely sure why this is but would assume social media posting has something to do with this. To take your website to the next level, we recommend focusing on driving even more trafc to your website. We would suggest considering paid advertising to drive more trafc to your site. PPC or display ads allow you to buy trafc with online ads. Paid ads are measurable and you can take advantage of the biggest trafc source – search engines. It also helps you to target a specifc audience and location. We can take care of this for you and conduct market research to identify the most successful paid strategy and make sure we target the right audience by using relevant keywords.

Social media breakdown

Your Facebook, LinkedIn and Twitter audiences are showing a great amount of engagement this month, similar to last month. To increase social media engagement, we recommend increasing the monthly number of social media posts and adding more video content in the future across all platforms. Additionally, we recommend investing in blogs and case study articles. Blogs and articles can increase trafc to your website signifcantly through organic SEO. Well-written case studies are powerful social posts and provide customers with the context to determine whether they're making a good choice using your services.

www.thecreationlab.co.uk | 08006447070

thecreationlab.co.uk