KF Kitchens - Typography video Jan21

KF Kitchens Infographic Typography Video, January 2021

Title of Video: KF Kitchens - Our New Showroom, January 2021

KF Kitchens Infographic Typography Video

In KF Kitchens’ case, we aim to create a video promoting your new showroom. This will include multiple images throughout, but mainly feature animated text for the viewer to follow. In order to keep the video engaging, and to allow the viewer time to read each line of text, we will keep each line as brief as possible, and straight to the point. The text animation is relatively simple so it does not distract the viewer from the point. The text is laid out on the next slide in bullet point form - each bullet point representing what will be shown at a time.

Content (Text on Screen)

- Happy 2021! - We may be closed right now. - But we want to reveal to you - what we have been working on…. - our brand new showroom! - *Preview images/videos for 5 secs*

- Stunning new designs, - fantastic new ranges. - In collaboration with Nolte. - All so you can have your dream kitchen. - We can’t wait to see you, when we’re open again! - Stay Safe. - *Logo (KF Kitchens)* - *CTA card*

Design

Example slide

This simple mockup design is to show how the video will look in line with your brands guidelines. We aim to use the new photos that you provide us of your new showroom.

Colours

In addition to the look portrayed in the last slide, we will use these colours: Colour #88898e Colour #dae9ec

Colour #89a366

Colour #ffffff

Colour #a9ccd2

Endboard - Call to action

Following the typography, we will animate your logo alongside relevant information, to show where the viewer should click next. This will stay on screen until the last second of the video.

- ‘01752 255 022’ - ‘kfkitchens.co.uk’

This endboard section can be used at the end of future projects to keep brand consistency amongst your videos.

Sizes and format

We usually create videos in a standard 16x9 format (the shape all our examples have been given in) - which looks great on YouTube, Facebook and embedded on websites.

Following the completion and approval of this version, we can create a square variant for Instagram and a portrait version for IGTV, Facebook, Twitter and Instagram stories.

These versions will differ slightly depending on length of text, background image sizes and videos.

Next steps

Next steps

If all aspects of this document are approved and ready to go, then we will begin animating!

It is important that both yourself and us at the Lab are happy with the text content. It takes a while to alter text after animating, so approval of content is necessary before we proceed.

After animation, we will send it over for feedback. Following this, we will make the required changes needed to complete the video.

Thank you