Havering Infographic video

Havering Academy of Leadership Infographic Typography Video, January 2021

What is animated typography?

What is an infographic typography video?

An infographic video is used to convey a message through interesting animated typography. Short phrases or sentences are shown on screen one after another using various creative techniques to enter frame and transition into the next sentence. We usually edit these animations in time to music, using fonts and art styles based on the brand or topic in question.

Example project

These images below are frames from an internal infographic video we created for our ‘Made in Kent’ series. You can watch the animation here. Depending on the project, backgrounds can range from colours, to images, to video/stock video.

Title of video - Welcome to the Havering Academy of Leadership

Havering infographic typography video

We will create a video promoting Havering’s services and the support you provide. In order to keep the video engaging and to allow the viewer time to read each line of text, we will keep each line as brief as possible, and straight to the point. The text animation is relatively simple so it does not distract the viewer from the point. The text is laid out on the next slide in bullet point form - each bullet point representing what will be shown at a time.

Content (Text on Screen)

- Welcome to the Havering Academy Of Leadership - The home of leadership courses, - teacher training programmes,

- networking, - mentoring, - and much more.

- We know that Leadership is the key to effective education. - The purpose of our Academy is simple but ambitious: - It is to promote, - support - and develop leaders at all levels. - Our mission is for all Havering schools, academies and colleges - to have the highest standards of leadership, - so that our children and young people can thrive - academically and personally. - “I hope that the work of the Havering Academy of Leadership - will help, support and inspire you in your leadership role.” - Grahame Smith, Director - https://www.haveringacademyofleadership.co.uk/ - Logo

Design

Example slide

This simple mockup design is to show how the video will look in line with your brands guidelines.

Colours

In addition to the look portrayed in the last slide, we will use these colours: Colour #27B573 Colour #25AAE1

Colour #1B69B4

Colour #FCB03A

Colour #C3262E

Colour #ffffff

Colour #000000

Endboard - Call to action

Following the typography, we will animate your logo alongside relevant information, to show where the viewer should click next. This will stay on screen until the last second of the video.

- https://www.haveringacademyofleadership.co.uk/ - 01708 433813 - Havering Academy of Leadership Logo

This endboard section can be used at the end of future projects to keep brand consistency amongst your videos.

Sizes and format

We usually create videos in a standard 16x9 format (the shape all our examples have been given in) - which looks great on YouTube, Facebook and embedded on websites.

Following the completion and approval of this version, we can create a square variant for Instagram and a portrait version for IGTV, Facebook, Twitter and Instagram stories.

These versions will differ slightly depending on length of text, background image sizes and videos.

Next steps

Next steps

If all aspects of this document are approved and ready to go, then we will begin animating!

It is important that both yourself and us at the Lab are happy with the text content. It takes a while to alter text after animating, so approval of content is necessary before we proceed.

After animation, we will send it over for feedback. Following this, we will make the required changes needed to complete the video.

Thank you