Eltham Workwear - Google Analytics Report October 21

Eltham Workwear - Analytics report October 2021

thecreationlab.co.uk | 0800 644 7070

Sessions - Last month

This chart below shows total trafc to the website in the last month (1st October - 31st October).

Sessions

50

40

30

20

10

0

Oct 1

Oct 4

Oct 7 Oct 10 Oct 13 Oct 16 Oct 19 Oct 22 Oct 25 Oct 28 Oct 31

Sessions - Broken down

These statistics show the activity from last month (1st October - 31st October).

New Users 408

Avg. Session Duration 00:01:44

Bounce Rate 57.29%

Pageviews 1,261

Sessions 510

Pages / Session 2.47

Sessions - Key

Users: The amount of individual people who have been on to the website Average sessions duration: How long people averagely spend on your website Bounce rate: The percentage of people who instantly leave the website without interacting Pageviews: The total number of pages that have been viewed on the website Sessions: The total amount of visits on the website Pages/session: The average amount of pages someone views whilst on the website

www.thecreationlab.co.uk | 08006447070

Sessions by source

This chart below shows last months sessions by source (where visitor came from between 1st October - 31st October.

Source

Sessions

▼

1.

google

275

2.

(direct)

105

3.

elthamwelding.com

51

4.

bing

31

5.

baidu

9

6.

so.com

9

7.

sogou

5

1 - 18 / 18

< >

Percentage mix of trafc by source

Acquisition Channel

Sessions

▼

6%

1.

Organic Search

317

2.

Direct

111

23.8%

Organic Search Direct Referral Social

3.

Referral

28

4.

Social

11

1 - 4 / 4

< >

67.9%

www.thecreationlab.co.uk | 08006447070

Trafc per device This chart below shows the trafc per device for the last month (1st October - 31st October).

39.5%

desktop mobile tablet

59.5%

Device statistics This chart below shows the device statistics for last month.

Device Category

Sessions

Bounce Rate

▼

1.

desktop

310

66.13%

2.

mobile

195

63.08%

3.

tablet

5

20%

1 - 3 / 3

< >

www.thecreationlab.co.uk | 08006447070

1

250

Sessions - Last month total trafc

This chart below shows total trafc to the website in the last month (1st October - 31st October).

Country

Sessions

City

Sessions

▼

▼

1.

United Kingdom

250

1.

(not set)

101

2.

United States

72

2.

London

80

3.

China

37

3.

Melbourne

31

4.

Australia

36

4.

Ashburn

29

5.

France

17

5.

Crawley

8

6.

Greece

7

6.

Shanghai

7

7.

India

7

7.

Aylesbury

6

8.

Canada

6

8.

Manchester

5

1 - 46 / 46

1 - 100 / 173

< >

< >

www.thecreationlab.co.uk | 08006447070

Top landing pages

Note that the homepage is recorded as '/'.

Landing Page

Sessions

Bounce Rate

▼

1.

/

186

38.17%

2.

/elth Better than reCAPTCHA: vaptc…

15

100%

3.

/product-category/ppe-safety/

13

100%

4.

/product/fronius-welders-light-bomb…

10

70%

5.

/product/esab-papr-replacement-ba…

10

80%

6.

/product/esab-papr-kit-bag/

10

70%

7.

/contact-us/

9

77.78%

8.

/elth Better than reCAPTCHA: vaptc…

9

100%

1 - 100 / 150

< >

Top exit pages

Note that the homepage is recorded as '/'.

Exit Page

Sessions

Bounce Rate

▼

1.

/

99

71.72%

2.

/elth Better than reCAPTCHA: vaptc…

15

100%

3.

/contact-us/

14

50%

4.

/product-category/ppe-safety/

13

100%

5.

/elth Better than reCAPTCHA: vaptc…

9

100%

6.

/product/esab-papr-replacement-ba…

9

88.89%

7.

/product/esab-papr-kit-bag/

9

77.78%

8.

/product/53704/

8

87.5%

1 - 100 / 211

< >

www.thecreationlab.co.uk | 08006447070

October keyword rankings

www.thecreationlab.co.uk | 08006447070

Website breakdown

In October your website has experienced more users than the previous month, September. Website users have a great average session and also a good bounce rate this month which means they stay on the site for a long time! Although, we can see your individual bounce page data is not as good. Lots of people are visiting your homepage but on the individual pages are leaving quite quickly. We would suggest here putting more engaging content on the homepage. We suggest a video would be a good route to take here or a click- to-call button would be great so that the users make contact with you. Your SEO results are great also! One thing we have noticed is your keyword ranking is quite low. We can produce some new current SEO keyword research which we can implement on your site and therefore, improve your SEO. Your site is very user friendly on both mobile and desktop. We can denote from your analytics that your highest amount of trafc comes through desktop users, closely followed by mobile - which is why we suggest posting more regularly on your social media to cater for those users.

www.thecreationlab.co.uk | 08006447070

Facebook statistics for September

LinkedIn statistics for September

www.thecreationlab.co.uk | 08006447070

Twitter statistics for September

www.thecreationlab.co.uk | 08006447070

Social media breakdown

Even though social media does not have a direct impact on search rankings, they afect your search engine optimisation eforts in primarily three ways: Increased online visibility, increased brand recognition and longer content lifespan. We suggest targeting more users through continuing to post regularly to your social media channels, in order to increase trafc to your website. Your posts do incredibly well and gain a lot of impressions on a monthly basis. Specifcally, this month your LinkedIn and Twitter is gaining a lot of reach. We suggest increasing the number of social posts in order to gain even more impression and reach. Animated and video content catches the eye and keeps users watching and reading your brand's message. It is known that GIFs and videos perform the best on all the social platforms because they stick attention and take more time to experience a complete interaction with a post. We suggest increasing the animated posts that you already have.

www.thecreationlab.co.uk | 08006447070

thecreationlab.co.uk