Eltham Workwear - Google Analytics Report November 21

Eltham Workwear - Analytics report November 2021

thecreationlab.co.uk | 0800 644 7070

Sessions - Last month

This chart below shows total trafc to the website in the last month (1st November - 30th November).

Sessions

30

20

10

Nov 1 Nov 4 Nov 7 Nov 10 Nov 13 Nov 16 Nov 19 Nov 22 Nov 25 Nov 28 0

Sessions - Broken down

These statistics show the activity from last month (1st November - 30th November).

New Users 376

Avg. Session Duration 00:02:28

Bounce Rate 55.94%

Pageviews 1,430

Sessions 488

Pages / Session 2.93

Sessions - Key

Users: The amount of individual people who have been on to the website Average sessions duration: How long people averagely spend on your website Bounce rate: The percentage of people who instantly leave the website without interacting Pageviews: The total number of pages that have been viewed on the website Sessions: The total amount of visits on the website Pages/session: The average amount of pages someone views whilst on the website

www.thecreationlab.co.uk | 08006447070

Sessions by source

This chart below shows last month's sessions by source (where visitors came from between 1st November - 30th November).

Source

Sessions

▼

1.

google

232

2.

(direct)

124

3.

elthamwelding.com

53

4.

baidu

23

5.

bing

17

6.

staging2.elthamwelding.com

13

1 - 17 / 17

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Percentage mix of trafc by source

Acquisition Channel

Sessions

▼

6%

1.

Organic Search

273

2.

Direct

132

Organic Search Direct Referral Social

3.

Referral

26

30.4%

4.

Social

3

62.9%

1 - 4 / 4

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www.thecreationlab.co.uk | 08006447070

Trafc per device This chart below shows the trafc per device for the last month (1st November - 30th November).

41.5%

desktop mobile tablet

57.4%

Device statistics This chart below shows the device statistics for last month.

Device Category

Sessions

Bounce Rate

▼

1.

desktop

316

53.16%

2.

mobile

168

61.9%

3.

tablet

4

25%

1 - 3 / 3

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www.thecreationlab.co.uk | 08006447070

1

270

Sessions - Last month total trafc

This chart below shows total trafc to the website in the last month (1st November - 30th November).

Country

Sessions

City

Sessions

▼

▼

1.

United Kingdom

270

1.

(not set)

124

2.

United States

56

2.

London

69

3.

China

27

3.

Ashburn

20

4.

Australia

19

4.

Shanghai

17

5.

Germany

16

5.

Melbourne

14

6.

Canada

7

6.

Dartford

14

7.

Spain

6

7.

Chorley

7

8.

Ireland

6

8.

Zhengzhou

7

1 - 47 / 47

1 - 100 / 173

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www.thecreationlab.co.uk | 08006447070

Top landing pages

Note that the homepage is recorded as '/'.

Landing Page

Sessions

Bounce Rate

▼

1.

/

205

30.73%

2.

/product/esab-papr-kit-bag/

14

57.14%

3.

/does-anti-radiation-clothing-actuall…

11

100%

4.

/product/esab-papr-replacement-ba…

10

70%

5.

/standards/astm-f1959-f1959m-12-…

9

77.78%

6.

/product/fronius-welders-light-bomb…

8

62.5%

7.

/product/quantum-air-papr-air-fed-…

7

85.71%

8.

/what-should-you-do-if-your-clothing…

6

100%

1 - 100 / 154

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Top exit pages

Note that the homepage is recorded as '/'.

Exit Page

Sessions

Bounce Rate

▼

1.

/

85

74.12%

2.

/contact-us/

13

30.77%

3.

/does-anti-radiation-clothing-actuall…

11

100%

4.

/product/esab-papr-replacement-ba…

9

77.78%

5.

/cart/

8

62.5%

6.

/product/esab-papr-kit-bag/

8

100%

7.

/standards/astm-f1959-f1959m-12-…

8

87.5%

8.

/product/quantum-air-papr-air-fed-…

7

85.71%

1 - 100 / 231

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Facebook statistics for November

LinkedIn statistics for November

www.thecreationlab.co.uk | 08006447070

Twitter statistics for November

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Social media breakdown

Even though social media does not have a direct impact on search rankings, it afect your search engine optimisation eforts in primarily three ways: Increased online visibility, increased brand recognition and longer content lifespan. We suggest targeting more users through continuing to post regularly to your social media channels, in order to increase trafc to your website. Your posts do incredibly well and gain a lot of impressions on a monthly basis. Specifcally, this month your LinkedIn and Twitter has gained a lot of reach. We suggest increasing the number of social posts in order to gain even more impression and reach. Animated and video content catches the eye and keeps users watching and reading your brand's message. It is known that GIFs and videos perform the best on all the social platforms because they hold attention and it takes more time to experience a complete interaction with a post. We suggest increasing the animated posts that you already have.

www.thecreationlab.co.uk | 08006447070

Website breakdown

In November your website has experienced a lot of users. Website users have a great average session and also a good bounce rate this month, which means they stay on the your webpages for a long time! Lots of people are visiting your homepage but on the individual pages are leaving quite quickly. We would suggest here putting more engaging content on the homepage. We suggest a video would be a good route to take here or a click-to-call button would be great so that the users make contact with you. We can denote from your analytics that your highest amount of trafc this month comes from mobile users, closely followed by desktop - which is why we suggest posting more regularly on your social media to cater for those users.

www.thecreationlab.co.uk | 08006447070

thecreationlab.co.uk