EW Typography

Eltham Workwear Infographic Typography Video, January 2021

What is animated typography?

What is an infographic typography video?

An infographic video is used to convey a message through interesting animated typography. Short phrases or sentences are shown on screen one after another using various creative techniques to enter frame and transition into the next sentence. We usually edit these animations in time to music, using fonts and art styles based on the brand or topic in question.

Example project

These images below are frames from an internal infographic video we created for our ‘Made in Kent’ series. You can watch the animation here. Depending on the project, backgrounds can range from colours, to images, to video/stock video.

Title of video - How can Eltham Workwear keep you safe?

Eltham Workwear infographic typography video

We will create a video promoting Eltham Workwear’s products. In order to keep the video engaging and to allow the viewer time to read each line of text, we will keep each line as brief as possible, and straight to the point. The text animation is relatively simple so it does not distract the viewer from the point. The text is laid out on the next slide in bullet point form - each bullet point representing what will be shown at a time.

Content (Text on Screen)

- Eltham Workwear & Safety is a distributor and supplier of quality clothing. - We’ve been a part of the UK market for over 30 years. - Eltham Workwear specialise in - high visibility clothing, - flame-resistant clothing, - rainwear and thermal clothing, - welding gear, - and general workwear which includes: - gloves, footwear, jackets, headwear and more. - We also provide a logo transfer service. - Eltham Workwear deliver to London, Essex, Kent, Sussex, Surrey and Hertfordshire - Also available across the UK via DHL. - From workwear to welding, we keep YOU safe. - https://www.elthamworkwear.com/ - 01322 479027

Design

Example slide

This simple mockup design is to show how the video will look in line with your brands guidelines.

Colours

In addition to the look portrayed in the last slide, we will use these colours: Colour #CEOF1F

Colour #555555

Colour #ffffff

Colour #000000

Endboard - Call to action

Following the typography, we will animate your logo alongside relevant information, to show where the viewer should click next. This will stay on screen until the last second of the video.

- https://www.elthamworkwear.com/ - 01322 479027 - Eltham Workwear logo

This endboard section can be used at the end of future projects to keep brand consistency amongst your videos.

Sizes and format

We usually create videos in a standard 16x9 format (the shape all our examples have been given in) - which looks great on YouTube, Facebook and embedded on websites.

Following the completion and approval of this version, we can create a square variant for Instagram and a portrait version for IGTV, Facebook, Twitter and Instagram stories.

These versions will differ slightly depending on length of text, background image sizes and videos.

Next steps

Next steps

If all aspects of this document are approved and ready to go, then we will begin animating!

It is important that both yourself and us at the Lab are happy with the text content. It takes a while to alter text after animating, so approval of content is necessary before we proceed.

After animation, we will send it over for feedback. Following this, we will make the required changes needed to complete the video.

Thank you