DGT Branding Toolkit and Style Guidelines

OUR BRAND AND IDENTITY

Dartford and Gravesham NHS Trust adheres to national guidelines in terms of our branding and visual identity. There are strict rules about the use of our logo, as set out below. In addition to the organisation logo, we use our 'Strategic Icons' visual identity, which also needs to be used in a particular way on our materials.

Our name

Our NHS logo

Our name must be written as Dartford and Gravesham NHS Trust. It should be written in full the first time it appears in a document. Thereafter it can be referred to as ‘the Trust’.

Every publication must display our Dartford and Gravesham NHS Trust logo, and this must not be altered in any way. Refer to the section on the logo for details of how to use correctly.

Fonts

Arial font is to be used in all letters and publications with body text in 11pt, and headings in 14pt. In emails Calibri should be used in 10pt. Any deviation from these fonts and sizes must be agreed with the Communications Team.

If your main audience will be elderly or visually impaired, you should use font size 14pt.