DGT Branding Toolkit and Style Guidelines

WRITTEN STYLE

Brackets Use brackets sparingly to explain rather than comment – otherwise use dashes. Where brackets form part of a sentence, the full stop comes after the second bracket (as here). (But where the brackets contain a whole sentence, the full stop should be inside the bracket.)

Bullet points and lists Do use bullet points for lists. They make content easier to read.

If a list is part of a sentence (whether or not you are using bullet points) you should: • use a colon at the start • only punctuate the last bullet point, using a full stop • not use capitals at the beginning of each point. When the list is not contained within a sentence each bullet should start with a capital letter and end with a full stop. • Bullet points make lists easier to read. • Bullet points can be used to emphasise important things you want to say. • Bullet points can be used to summarise your main points, in a PowerPoint presentation, for example. If a list is not contained and items do not form a full sentence, capitals should be used and full stops should not, for example: • Continuous staff engagement • Staff charter • Reward excellence

Square brackets are used mainly to enclose an explanation other than the author or the person quoted