Citizens Advice Medway - Google Analytics Report November 21

Citizens Advice Medway - Analytics report November 2021

thecreationlab.co.uk | 0800 644 7070

Sessions - Last month

This chart below shows the total trafc to your website in the last month (1st November - 30th November).

Sessions

80

60

40

20

Nov 1 Nov 4 Nov 7 Nov 10 Nov 13 Nov 16 Nov 19 Nov 22 Nov 25 Nov 28 0

Sessions - Broken down

These statistics show the activity from the last month (1st November - 30th November).

Users 708

Avg. Session Duration 00:01:57

Bounce Rate 56.30%

Pageviews 2,258

Sessions 1,103

Pages / Session 2.05

Sessions - Key

Users: The amount of individual people who have been on to the website Average sessions duration: How long people averagely spend on your website Bounce rate: The percentage of people who instantly leave the website without interacting Pageviews: The total number of pages that have been viewed on the website Sessions: The total amount of visits on the website Pages/session: The average amount of pages someone views whilst on the website

www.thecreationlab.co.uk | 08006447070

Sessions by source

This chart below shows last's month sessions by source (where visitors came from between 1st November - 30th November.

Source

Sessions

▼

1.

(direct)

785

2.

google

227

3.

bing

29

4.

medway.gov.uk

26

5.

kent.gov.uk

13

6.

intranet.dwp.gov.uk

12

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Percentage mix of trafc by source

Acquisition Channel

Sessions

▼

9.1%

1.

Direct

974

2.

Organic Search

100

Direct Organic Search Referral Social

3.

Referral

26

4.

Social

3

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88.3%

www.thecreationlab.co.uk | 08006447070

Trafc per device This chart below shows the trafc per device for the last month (1st November - 30th November).

36.5%

mobile desktop tablet

60.4%

Device statistics This chart below shows the device statistics for the last month.

Device Category

Sessions

Bounce Rate

▼

1.

mobile

592

55.41%

2.

desktop

482

58.09%

3.

tablet

29

44.83%

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www.thecreationlab.co.uk | 08006447070

1

1,091

Sessions - Last month total trafc

This chart below shows total trafc to the website in the last month (1st November - 30th November).

Country

Sessions

City

Sessions

▼

▼

1.

United Kingdom

1,091

1.

(not set)

326

2.

India

3

2.

London

316

3.

Spain

2

3.

Rochester

99

4.

Slovakia

2

4.

Chatham

64

5.

Australia

2

5.

Maidstone

49

6.

United States

1

6.

Gravesend

25

7.

Ireland

1

7.

Canvey Island

21

8.

France

1

8.

Croydon

21

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www.thecreationlab.co.uk | 08006447070

Top landing pages

Note that the homepage is recorded as '/'.

Landing Page

Sessions

Bounce Rate

▼

1.

/

259

35.14%

2.

/get-advice

188

48.4%

3.

/local-welfare-provision-lwp

120

60.83%

4.

/local-welfare-provision-lwp/apply-n…

109

79.82%

5.

/get-in-touch

107

75.7%

6.

/login

40

85%

7.

/about

38

42.11%

8.

/get-advice/other-advice-and-support

36

69.44%

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Top exit pages

Note that the homepage is recorded as '/'.

Exit Page

Sessions

Bounce Rate

▼

1.

/local-welfare-provision-lwp/apply-n…

159

54.72%

2.

/get-in-touch

149

54.36%

3.

/get-advice

146

62.33%

4.

/

136

66.91%

5.

/local-welfare-provision-lwp

113

64.6%

6.

/get-advice/other-advice-and-support

50

50%

7.

/get-advice/money-advice-service

40

55%

8.

/login

38

89.47%

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www.thecreationlab.co.uk | 08006447070

Website breakdown

Since your new website launched in September, you have had an infux of users and have a great bounce rate - meaning the website users stay on the your webpages for a long time! A great way for drawing people in and keeping them on the website is with blogs. Blogs stay relevant for a while and this is why we suggest blogs as an ongoing strategy so that they keep bringing you new trafc to your site. Even though social media posts do not have a direct impact on search rankings, they affect your search engine optimisation efforts in primarily three ways: Increased online visibility, increased brand recognition and longer content lifespan. We suggest targeting more mobile users through posting regularly to your social media channels (which we can do for you), in order to increase trafc to your website through social media channels from mobile users.

www.thecreationlab.co.uk | 08006447070

thecreationlab.co.uk