Bates Environmental - Google Analytics Report October 21

Bates Environmental - Google Analytics report October 21

thecreationlab.co.uk | 0800 644 7070

Sessions - Last month

This chart below shows total trafc to the website in the last month (1st October - 31st October).

Sessions

50

40

30

20

10

0

1 Oct

4 Oct

7 Oct

10 Oct

13 Oct

16 Oct

19 Oct

22 Oct

25 Oct

28 Oct

31 Oct

Sessions - Broken down

These statistics show the activity from last month (1st October - 31st October).

Users 522

Avg. Session Duration 00:01:24

Bounce Rate 54.72%

Page Views 223

Sessions 53

Pages/Session 4.21

Sessions - Key

Users: The amount of individual people who have been on to the website Average sessions duration: How long people averagely spend on your website Bounce rate: The percentage of people who instantly leave the website without interacting Pageviews: The total number of pages that have been viewed on the website Sessions: The total amount of visits on the website Pages/session: The average amount of pages someone views whilst on the website

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Sessions by source

This chart below shows last months sessions by source (where visitor came from between (1st October - 31st October).

Source

Sessions

▼

1.

(direct)

28

2.

google

11

3.

bing

10

1 - 4 / 4

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Percentage mix of trafc by source

Acquisition Channel

Sessions

▼

6.6%

1.

Organic Search

406

8.6%

2.

Direct

105

Organic Search Direct Social Referral

3.

Social

52

17.4%

4.

Referral

40

1 - 4 / 4

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67.3%

www.thecreationlab.co.uk | 08006447070

Trafc per device This chart below shows the trafc per device for the last month (1st October - 31st October).

3.8%

37.7%

desktop mobile tablet

58.5%

Device statistics This chart below shows the device statistics for last month.

Device Category

Sessions

Bounce Rate

▼

1.

desktop

399

51.88%

2.

mobile

220

75%

3.

tablet

21

52.38%

1 - 3 / 3

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www.thecreationlab.co.uk | 08006447070

1

480

Sessions - Last month total trafc

This chart below shows total trafc to the website in the last month (1st October - 31st October).

Country

Sessions

Town/City

Sessions

▼

▼

1.

United Kingdom

480

1.

(not set)

157

2.

United States

123

2.

London

36

3.

Canada

5

3.

Lincoln

28

4.

France

5

4.

Manchester

22

5.

Ireland

5

5.

Spalding

20

6.

Philippines

4

6.

Boston

19

7.

Australia

3

7.

Wainfeet All Saints

16

8.

New Zealand

3

8.

Peterborough

13

1 - 17 / 17

1 - 100 / 201

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www.thecreationlab.co.uk | 08006447070

Top landing pages

Note that the homepage is recorded as '/'.

Landing Page

Sessions

Bounce Rate

▼

1.

/index.php

293

43.69%

2.

/39-ll

106

87.74%

3.

/septic-tanks/emptying-septic-tanks

22

50%

4.

/installation-services/portable-loo-to…

21

23.81%

5.

/advice/treatment-plants-advice/3-c…

18

83.33%

6.

/contact-us

17

64.71%

7.

/septic-tanks/soakaways

14

71.43%

8.

/news?start=36

12

91.67%

1 - 83 / 83

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Top exit pages

Note that the homepage is recorded as '/'.

Exit Page

Sessions

Bounce Rate

▼

1.

/index.php

181

70.72%

2.

/39-ll

104

89.42%

3.

/contact-us

33

33.33%

4.

/empty-septic-tanks/domestic-tank-…

21

33.33%

5.

/about-us

20

5%

6.

/septic-tanks/emptying-septic-tanks

18

61.11%

7.

/advice/treatment-plants-advice/3-c…

17

88.24%

8.

/septic-tanks/soakaways

14

71.43%

1 - 100 / 100

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Social media breakdown

We would suggest increasing the amount of posts to stay current and as regular as possible as this will help to continue to drive trafc to the website, with the links provided in social media posts.

Facebook - September post reach

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Website keywords ranking

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Website keywords ranking

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Website breakdown

There has been a positive response to your website in October! The bounce rate is good, which means there's a constant trafc of customers spending time on your site. To take your website to the next level, we recommend focusing on driving even more trafc to your site. An excellent way to drive more trafc to your site is a case study testimonial that we could write for you. A well- crafted case study can help show your potential customers how they will beneft from using your services. Case studies can also help to drive more conversions. In addition, we recommend considering paid advertising. PPC or display ads allow you to buy trafc with online ads. Paid ads are measurable, and you can take advantage of the biggest trafc source – search engines. It also helps you to target a specifc audience and location. We can take care of this for you and conduct market research to identify the most successful paid strategy and make sure we target the right audience by using relevant keywords.

Social media breakdown

Your Facebook is showing a positive response and a great amount of engagement this month. To increase social media engagement, we recommend increasing the monthly number of social media posts, including adding more video content in the future across all platforms.

Additionally, case studies are powerful social posts and provide customers with the context to determine whether they're making a good choice using your services.

www.thecreationlab.co.uk | 08006447070

thecreationlab.co.uk