Bates Enviromental - Google Analytics Report November 21

Bates Environmental - Google Analytics report November 2021

thecreationlab.co.uk | 0800 644 7070

Sessions - Last month

This chart below shows the total trafc to your website in the last month (1st November to 30th November).

Sessions

40

30

20

10

0

1 Nov

4 Nov

7 Nov

10 Nov 13 Nov 16 Nov 19 Nov 22 Nov 25 Nov 28 Nov

Sessions - Broken down

These statistics show the activity from last month (1st November to 30th November).

Users 455

Avg. Session Duration 00:01:38

Bounce Rate 61.07%

Page Views 1,445

Sessions 578

Pages/Session 2.5

Sessions - Key

Users: The amount of individual people who have been on to the website Average sessions duration: How long people averagely spend on your website Bounce rate: The percentage of people who instantly leave the website without interacting Pageviews: The total number of pages that have been viewed on the website Sessions: The total amount of visits on the website Pages/session: The average amount of pages someone views whilst on the website

www.thecreationlab.co.uk | 08006447070

Sessions by source

This chart below shows last month's sessions by source (where visitors came from between 1st November to 30th November).

Source

Sessions

▼

1.

google

297

2.

(direct)

135

3.

bing

76

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Acquisition Channel

Sessions

Percentage mix of trafc by source

▼

1.

Organic Search

348

2.

Direct

142

3.

Referral

33

4.

Social

27

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4.9%

6%

Organic Search Direct Referral Social

25.8%

63.3%

www.thecreationlab.co.uk | 08006447070

Trafc per device This chart below shows the trafc per device for the last month (1st November to 30th November).

5%

33.4%

desktop mobile tablet

61.6%

Device statistics This chart below shows the device statistics for last month.

Device Category

Sessions

Bounce Rate

▼

1.

desktop

373

53.08%

2.

mobile

179

75.98%

3.

tablet

26

73.08%

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www.thecreationlab.co.uk | 08006447070

1

485

Sessions - Last month total trafc

This chart below shows total trafc to the website in the last month (1st November to 30th November).

Country

Sessions

Town/City

Sessions

▼

▼

1.

United Kingdom

485

1.

(not set)

134

2.

United States

46

2.

London

55

3.

Philippines

14

3.

Spalding

51

4.

Ireland

5

4.

Boston

22

5.

Germany

3

5.

Manchester

18

6.

Netherlands

3

6.

Nottingham

15

7.

Australia

3

7.

Lincoln

12

8.

Sweden

3

8.

Sleaford

9

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1 - 100 / 162

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www.thecreationlab.co.uk | 08006447070

Top landing pages

Note that the homepage is recorded as '/'.

Landing Page

Sessions

Bounce Rate

▼

1.

/index.php

266

42.86%

2.

/39-ll

49

93.88%

3.

/septic-tanks/emptying-septic-tanks

34

52.94%

4.

/contact-us

28

78.57%

5.

/advice/treatment-plants-advice/3-c…

28

96.43%

6.

/installation-services/portable-loo-to…

21

47.62%

7.

/septic-tanks/how-septic-tanks-work

15

86.67%

8.

/advice/useful-links

11

81.82%

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Top exit pages

Note that the homepage is recorded as '/'.

Exit Page

Sessions

Bounce Rate

▼

1.

/index.php

169

67.46%

2.

/39-ll

49

93.88%

3.

/contact-us

40

55%

4.

/septic-tanks/emptying-septic-tanks

33

54.55%

5.

/advice/treatment-plants-advice/3-c…

28

96.43%

6.

/installation-services/portable-loo-to…

16

62.5%

7.

/septic-tanks/how-septic-tanks-work

15

86.67%

8.

/empty-septic-tanks/domestic-tank-…

12

33.33%

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www.thecreationlab.co.uk | 08006447070

Social media breakdown

We would suggest increasing the amount of posts to stay current and as regular as possible as this will help to continue to drive trafc to the website, with the links provided in social media posts. Facebook - November post reach

www.thecreationlab.co.uk | 08006447070

Website breakdown

There has been a great response to your website in November. The bounce rate and page views are all looking good, which means there's a constant trafc of customers spending time on your site. To take your website to the next level, we recommend focusing on driving even more trafc to your site. We recommend considering paid advertising. PPC or display ads allow you to buy trafc with online ads. Paid ads are measurable, and you can take advantage of the biggest trafc source – search engines. It also helps you to target a specifc audience and location. We can take care of this for you and conduct market research to identify the most successful paid strategy and make sure we target the right audience by using relevant keywords.

Social media breakdown

Your Facebook is showing a positive response and a great amount of engagement this month. To increase social media engagement, we recommend increasing the monthly number of social media posts, including adding more video content in the future across all platforms.

www.thecreationlab.co.uk | 08006447070

thecreationlab.co.uk